How does Shutterstock ensure the copyright of its content?

 

Shutterstock employs several strategies to ensure the copyright of its content:

  1. Contributor Verification: Shutterstock requires contributors to provide proof of ownership or authorization for the content they submit. This can include copyright registration certificates or model releases.
  2. Content Review: A team of experts reviews each piece of content submitted to the platform, checking for potential copyright infringements.
  3. Image Matching Technology: Shutterstock uses advanced technology to compare submitted images against a vast database of copyrighted images, identifying any potential matches.
  4. Copyright Claims: If a copyright owner claims that their work has been infringed upon on Shutterstock, the platform investigates the claim and takes appropriate action.
  5. Legal Action: In cases of serious copyright infringement, Shutterstock may take legal action against the infringer.

By implementing these measures, Shutterstock aims to maintain a safe and legal marketplace for stock content. However, it's important to note that while Shutterstock makes efforts to prevent copyright infringement, it cannot guarantee that every piece of content on the platform is completely original.

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